Media Blog

Shang Chi Distribution Marketing The ways things are filmed and marketed have changed since Snow White all the way back in the 1930s. There is now a huge reliance on social media. Marketing it as part of a franchise is extremely successful. The MCU is like a self marketing machine. Shang Chi appealed to a wider range of fans as it was a one-off story. Strategies Shang Chi was marketed through late night talk shows (celebrities pretending to be charismatic), social media (YouTube) and interviews.   Main posters, character posters, teasers, and a main official trailer (drawing in a large audience by producing different trailers for different audiences) were the more conventional marketing strategies. These character posters featured each of the different main characters from Shang Chi, this was done so that a multitude of different demographics and audiences are drawn into the movie. Disney frame Shang Chi as a Marvel legend, although he debuted only recently, and not as early as oth...

Shang Chi Production, Casting and VFX Production ● Larger audience ● Diversity of actors and representations, able to use a wide range of talent to tell diverse stories. ● Larger talent pool of actors and directors. ● Increased efficiency as everything is 'in house', also known as Vertical Integration, when one company owns the entire production process. Destin Daniel Cretton Destin Daniel Cretton was the director of Shang-Chi and the Legend of the 10 Rings. His mission was to make films for those characters who haven't had a spotlight on them before. He was the second Asian-American director to make a Marvel film, first film with a predominantly Asian cast. His nationality is American, and was born and grew up in Hawaii to a Japanese-American mother and white father. Critical reception IMDb scored the film at 7.4/10, Rotten Tomatoes scored it at 92% and Metacritic scored it at 71%. IMDb uses an average of critic review scores to rate the film. Rotten tomatoes takes positiv...

The MCU - Action, Representation and Shang Chi MCU: Marvel Cinematic Universe Disney sought to buy Marvel as they had two films in the top 15 in 2008, and were a growing production company. They weren't yet at their prime popularity, meaning that their buy-out price was not as high as it could've been (it was undervalued), which made Disney opportunistic. Iron man, the 2nd highest domestic grossing film in the USA in 2008, was a pillar of the Marvel franchise. In 1998, Sony was given the chance to buy the entire MCU for just $25 million, but instead opted to buy only Spiderman for $7 million, stating that nobody cares about the other Marvel characters.} Nowadays, the whole MCU is worth $22 billion. 7 key facts ● MCU stands for Marvel Cinematic Universe ● Disney bought Marvel for $4 billion ● It is now worth $53 billion ● Copyright between certain Marvel characters are split between different companies ● Spiderman now has games, TV shows etcetera  ● Marvel has its films planned ...

Diversity and The Remakes The film industry has been accused of lacking diversity, with it being too white, too male, too straight, too American etcetera. Only two women have ever won the Oscar for 'best director'; they are Kathryn Biyelow and Chloe Zhao. Chloe Zhao went on to direct The Eternals. It is certainly the case that for many years the film industry just did what it wanted - because it could. Harvey Weinstein was a director and producer that participated in negative and illegal activities; he committed sexual assault in 2020, and was called out for this by Jennifer Lawrence. Since them, representation and diversity have become huge issues for the film industry and Disney in particular recent years.  #Oscarssowhite was a hashtag that trended online in protest to the fact that there was a lack of diversity and representation within the Oscars, with 91% of award winners being white. To enjoy the film industry, people need to know they are being represented in ...

Snow White Technology Rotoscoping Early animation had a problem; the motion didn't look correct. This problem was solved by Max Felischer and his film. Rotoscoping worked by filming motion picture in the open, in front of a white sheet. The film gave individual films, which allowed the content on the frame to be traced, allowing for smoother animation. Cels Cels or celluoids are transparent sheets on which objects are drawn or painted for traditional, hand drawn animation. Snow White had 24 cels per second, which is still the industry standard for modern films. There were 200,000 cels painted for Snow White. Technicolour Technicolour was a huge leap forward in how realistic colours could be. It is a complicated technical process where dye is transferred to 3 separate film strips, making it very expensive. By 1932 Walt Disney was making a huge investment into Technicolour and would later buy exclusive rights to it; this ended up being a great idea. The Multiplane Camera It was ...

The financial position of the UK's news industry "Reports of the demise of the UK news industry are premature." The newspapers industry makes money by placing ads on their content. In exchange, the company they advertise pays the newspapers money. Newspapers can also get money by charging for their newspapers, and not making them free; essentially like a subscription, you have to pay to get the content.  News institutions - 3 areas of activity Production: How the product is made. The big change here is that the 'news' content is multi-media, online and constantly updated. The way the news is produced is substantially different too - on the plus side the internet makes reporters more efficient. Distribution / Exchange: How institutions get their produce to audiences. Today, news is multi-platform: smartphones, tablets etc as well as in print. On the plus side, printing fewer papers cuts the cost of printing presses, delivery vans, paper etc - on the minus side, few...

Snow Whites Legacy - The Journey to Shang-Chi Snow Whites Legacy “By the year 2050 – as cultural sensitivities continue to shift – all old Disney movies will be 26 seconds long.” The author means that because old Disney movies contain so much sensitive content about gender and left-wing views that wouldn’t be allowed in 2050, the movies will have pretty much all their content stripped, so much so that they will only be 26 seconds long; they don’t have political correctness. This is relatable to Snow White as it contains a few controversial things, such as a non-consensual kiss at the end of the movie, or the use of little people as dwarves. The guardian might post about this as they are left wing progressive. Disney is retroactively censoring out past releases. Fantasia Censored Scenes Caricature playing on racist stereotypes are seen in this movie. Along with this, there are also slave connotations. Rather than censoring these scenes, they put out disclaimers so that the viewers are a...