Advertising

Advertising

Lego Advert Example

This advert is effective because it displays the fact that Lego can be made into anything thinkable, because it has unlimited possibilities. What's more, it portrays that if looked at from a different perspective, the meaning of something can change; again, it shows the limitless possibilities of Lego. The fact that there is no text on the advert or no pointers displays the simplicity of Lego, and that the viewer must figure out the meaning of it instead on their own.

McDonalds Advert Example

This advert is effective because it shows 4 McDonalds fries in the shape of a Wi-Fi logo, which the viewer can recognize because they have likely seen the Wi-Fi logo many times before. They can link their knowledge to the advert, and realize what is being advertised and from who because of fries being shown, the colour scheme being red and yellow (the colour scheme of McDonalds) and most importantly, the McDonalds logo in the bottom right.

Advertising is promoting a brand, in different forms, to spread awareness of a business or company. It involves making sure the product has is liked and trusted by its audience.

Marketing is getting the product to the market, which involves researching the audience, getting branding and price knowledge etc.

The advert represents the both people shown in the adverts as handsome and attractive. This can create the idea to the consumer that if you wear their products, you will become more attractive and may even have a better chance of falling in love.