Audience and Identity

Audience and Identity

Motivation model

● Action - The game has little action, and it a more relaxed game. However, there is a small bit of action, when at night a scorpion can spawn and chase you (if you get unlucky, it will bite you!).

● Social - The game allows you to visit other peoples islands and interact with them. It is an online multiplayer (requires an online subscription), but can also double as a local multiplayer

● Mastery - The game has tutorials, which helps people get better. It also has mods and turnips (a stock market)

● Achievement - The game has a lot of content, and to tackle and complete it all can give the user a sense of achievement.

● Immersion - The game gives an escape to its users, and acts as an alternate reality in which the users can live how they want. (This was essential thanks to Covid-19.

● Creativity - The game has endless possibilities and it allows the user to play it how they want, and to have no limits as to what they can do.

Maintaining audiences

Maintaining audiences is a key step in ensuring a media products success. Audiences can be maintained through marketing, repetitions, appealing to a wide audience, having a low age rating (so more people can access the content) and encouraging consumers to become prosumers.

A problem with sequels is that for every new edition you make, the profit will always decrease. 

Animal Crossing: New Horizons has an age rating of 3, which makes it available to a large audience. Also, it is playable online, giving it a multiplayer feature. A downside of this is that cyberbullying can occur, and consumers can create inappropriate content.

Types of Player

● Casual - They dabble in games but in short sessions or infrequently.

● Core - They regularly play games, but are not super serious or competitive.

● Hardcore - They have high-end equipment, play often and competitively, and for extended periods of time.

Casual - The intended audience for Animal Crossing: New Horizons. The hybrid functionality of The Switch allows casual users to complete quick tasks - such as harvesting fruit - on a commute and gradually build an island.

Core -  A 'time-travelling' function in the game allows users to adjust the in-game clock. Called 'TTers' in the community, these players advance through the seasons to collect all the items faster than regular players.

Hardcore - Due to the release window of Animal Crossing: New Horizons arriving in the pandemic, some users spent excessive hours playing during lockdown. Competitions for who had the nest island and rarest villagers were common. Some users explored all the content intended to be experiences in years over a few days.

Comments

Post a Comment

Popular posts from this blog

The MCU - Action, Representation and Shang Chi

The MCU - Action, Representation and Shang Chi MCU: Marvel Cinematic Universe Disney sought to buy Marvel as they had two films in the top 15 in 2008, and were a growing production company. They weren't yet at their prime popularity, meaning that their buy-out price was not as high as it could've been (it was undervalued), which made Disney opportunistic. Iron man, the 2nd highest domestic grossing film in the USA in 2008, was a pillar of the Marvel franchise. In 1998, Sony was given the chance to buy the entire MCU for just $25 million, but instead opted to buy only Spiderman for $7 million, stating that nobody cares about the other Marvel characters.} Nowadays, the whole MCU is worth $22 billion. 7 key facts ● MCU stands for Marvel Cinematic Universe ● Disney bought Marvel for $4 billion ● It is now worth $53 billion ● Copyright between certain Marvel characters are split between different companies ● Spiderman now has games, TV shows etcetera  ● Marvel has its films planned
Read more

BTW

BTW Representations • Older women wore more simple clothing • Some of the younger women wore German traditional dress potentially to make links to the Nazi regime / ideology / authority • The residents appear to wear more simple traditional clothing which contrast with the visitors formal attire • Studio lighting creating 3 point lighting which produces multiple shadows creates a more sinister feel. • Rural setting that is isolated and idyllic • Bright colourful houses • It juxtaposes the reality of the village which is sinister and violent • Linked to Trumpton • They all behave in a similar way reinforcing the idea nobody challenges the ideology • They look to the camera in the waving scene, they know what they are doing and don't care • There are binary positions in the video, the men do all of the manual labour while the women bake and are the sacrifice Camera Work • Works to create a sense of mystery before revealing the reality • Medium shots which then zoom out to leg shot /
Read more

Diversity and The Remake

Diversity and The Remakes The film industry has been accused of lacking diversity, with it being too white, too male, too straight, too American etcetera. Only two women have ever won the Oscar for 'best director'; they are Kathryn Biyelow and Chloe Zhao. Chloe Zhao went on to direct The Eternals. It is certainly the case that for many years the film industry just did what it wanted - because it could. Harvey Weinstein was a director and producer that participated in negative and illegal activities; he committed sexual assault in 2020, and was called out for this by Jennifer Lawrence. Since them, representation and diversity have become huge issues for the film industry and Disney in particular recent years.  #Oscarssowhite was a hashtag that trended online in protest to the fact that there was a lack of diversity and representation within the Oscars, with 91% of award winners being white. To enjoy the film industry, people need to know they are being represented in front of an
Read more