River Island
River Island
Typically, a person who shops at River Island can be expected to be a young woman adult, based on statistics from YouGov. As a result, and from looking at their advertisement, I can infer that their target audience is upper class women. Their price range is, on average, around £10 to £100. Their brand is endorsed by the likes of Perrie Edwards, Rochelle Humes, Taylor Swift and Rihanna.
River Island Adverts
● The people in the advert are being represented as friendly, and in love. It can make the consumer assume that if they wear the brand, they can fall in love.
● The prevalence of the colour pink suggests that the brand is for women, not men.
● The filter on the image can suggest that the brand promotes nostalgia, and is for people who want to be young forever.
● The prevalence of the colour pink suggests that the brand is for women, not men.
● The filter on the image can suggest that the brand promotes nostalgia, and is for people who want to be young forever.
● The ad portrays a man and a woman seeming in love, which gives the consumer the idea that if they wear this brand, they can fall in love.
● They both appear seductive, which can trap the consumer into buying the product.
● The dominance of the colour black suggests that the ad is seen to be 'cool', due to the lack of colour. It can make the consumer more likely to purchase the product.
Labelling
● They both appear seductive, which can trap the consumer into buying the product.
● The dominance of the colour black suggests that the ad is seen to be 'cool', due to the lack of colour. It can make the consumer more likely to purchase the product.
Labelling
Labelling is a term used in media when something or someone is defined in a certain way, which can be both positive and negative.
How are people with disabilities or impairments often portrayed in the media?
People with disabilities or impairments are often portrayed to be less of a person than those without these disabilities or impairments, weak and not important. What's more, people with disabilities or impairments are commonly shown to be sportive in the media, playing sports such as football. Sometimes, media producers may choose not to feature those with disabilities or impairments in advertisements, because they may be seen to be not good enough.
About 25% of the population of the UK are disabled (16 million people), yet a study has found only 4% of people in ads are disabled, with an even smaller 1% having a lead role.
How are people with disabilities or impairments often portrayed in the media?
People with disabilities or impairments are often portrayed to be less of a person than those without these disabilities or impairments, weak and not important. What's more, people with disabilities or impairments are commonly shown to be sportive in the media, playing sports such as football. Sometimes, media producers may choose not to feature those with disabilities or impairments in advertisements, because they may be seen to be not good enough.
About 25% of the population of the UK are disabled (16 million people), yet a study has found only 4% of people in ads are disabled, with an even smaller 1% having a lead role.
Media Language
● Setting
● Shot Types
● Camera angles
● Body language / positioning
● Colour
● Hair / make-up / costume
● Rule of thirds / placement
Representation
The advert features Jordan Luce, a man with a disability that makes it so he cannot walk easily. In the advert, he stands out thanks to the colour of his clothes contrasting with the red background. He appears to be happy with himself, with nothing to complain about, which goes against the common stereotype in media that people with disabilities or impairments are sad, weak and vulnerable. The shot type used is a medium-long shot, which has been used to make the consumer aware that he is the main aspect in this advert. His body language suggests he is confident in himself. He is wearing clothes that any ordinary person would wear, which once more consolidates the fact that people with disabilities or impairments are just the same as those without them; it goes against the common media stereotype. The ad follows the rule of thirds, and has a carefully placed slogan, hashtag and logo in the advert, so that it does not block or distort the image of Jordan Luce, so that he is still the main aspect of the ad.
● Setting
● Shot Types
● Camera angles
● Body language / positioning
● Colour
● Hair / make-up / costume
● Rule of thirds / placement
Representation
The advert features Jordan Luce, a man with a disability that makes it so he cannot walk easily. In the advert, he stands out thanks to the colour of his clothes contrasting with the red background. He appears to be happy with himself, with nothing to complain about, which goes against the common stereotype in media that people with disabilities or impairments are sad, weak and vulnerable. The shot type used is a medium-long shot, which has been used to make the consumer aware that he is the main aspect in this advert. His body language suggests he is confident in himself. He is wearing clothes that any ordinary person would wear, which once more consolidates the fact that people with disabilities or impairments are just the same as those without them; it goes against the common media stereotype. The ad follows the rule of thirds, and has a carefully placed slogan, hashtag and logo in the advert, so that it does not block or distort the image of Jordan Luce, so that he is still the main aspect of the ad.
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