Disney's Change

Disney's Change

Disney became a monopoly (?) by buying out their competition via horizontal integration. Disney also vertically integrated by producing, distributing and marketing their content on their own. An example of this is the creation of Disney+, a streaming service which was able to pass 90 million subscriptions 3 years ahead of schedule.

Disney created live-action remakes of their content in order to gain more popularity and profit as well as predictability; it reduces risk (big hits cover the cost of failure). An example of this is the Lion King, which became the highest selling movie of all time.

As Disney aged, so did their content, and they have had to change with the times and adapt their content to be suitable in this day and age; their representations and diversity have had to change. Disney was able to diversify by branching into different industries, a key example being Disney opening several Disneyland theme parks.

Disney previously used to be a family company, but is now corporate owned. It also used to have low quality black-and-white films, but now produces films with high quality, colored picture. It now utilizes cutting edge technology.

Disney is very protective about their copyright.

Writer's Strikes

Recently, writers and actors have been striking as a result of low pay and bad working conditions given to them by their respective media producers they are employed by. On top of this, AI has been interfering with their work also, which has further annoyed this group of people. Bob Iger, CEO of Disney gets $27 million a year, yet still complains about them striking (this comes out to be around 500 times what the average Disney employee earns).

Disney Timeline

Walt Disney: Walt Disney arrived in California aged 23 with a lot of hope but little else. He got a deal to make 3 films which was picked up by a distributor on the 16th of October, 1923. The original name of the company was Disney Brother Cartoon Studio, but later changed at his brother Roy's suggestion to Walt Disney studio.

Oswald the Lucky rabbit: Walt Disney made several cartoons for their distributor, who later went behind their back and essentially stole Disney's character. He did this in the hope to make more money, as now he didn't need to sign Walt Disney. Afterwards when Walt Disney went over his rights, he realized that their distributor did not have the correct right to take their characters. From then on, Walt Disney decided to solely distribute their content on his own.

Mickey Mouse: After the loss of Oswald, Disney needed to come up with a new idea; he came up with the character of Mickey Mouse. The first two films he made didn't sell as they were silent movies. He then made a third, this time with sound, and turned a large profit. After this, he became successful.

Silly Symphonies: Walt Disney now produced the 'Silly Symphonies' series. It featured characters from each Disney film, and allowed animators to experiment with mood, emotion and musical themes for their stories. Silly Symphonies became the training ground for Disney Artists. Silly Symphonies won the Oscar for Best Cartoon in 1932; a Disney cartoon would then win the Oscar for the rest of that decade.

Snow White: In 1934, Walt Disney and Disney animations decided to make Snow White. People were weary at first as it took three years to make. In 1937 it became the highest selling film of all time. The studio now had a firm footing in creating feature films.

Disneyland: Walt Disney was dissatisfied with Disney only being a film company, and wanted to branch out into other industries. He oversaw the creation of the first Disneyland in California, 1955. Disneyland was a massive success, and there were more Disneylands built at later dates.

Death: In 1966 Walt Disney died. When Walt Disney died, Roy Disney then took over the company until 1971. After that, the company was took over by three different people, who were Carl Walker, Don Tantum, and Carl Miller. In the 1980s Disney had a large amount of business from theme parks to educational videos. Instead of it being a family business, it is now run by one CEO; Bob Iger.



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