Film Production
Film Production
Technology within the film industry has advanced greatly over the last century, which has permitted movies and films to have greater stories which are higher quality and have more realism. For example, cinemas have gone from filming in black and white, to having colour. Films have gone from having no sound to having crisp audio. Previously film cameras were large and bulky, and constantly required film refills; nowadays film cameras are portable, do not need to be reloaded and produce high quality imagery.
Budgets for todays movies usually range from $100 to $400 million. The most expensive movie in history was Pirates of the Caribbean: At World's End, which cost $341 million and came out in 2007.
Cheaper cameras such as an iPhone not only makes the film industry more accessible, it allows more talent to join and produce media.
Green screens are a recently addition to the film industry, which allows film producers to make it seem like they are filming in a different place, where in reality they are in the same place the whole time.
Production roles
1. Actors
2. Directors
3. Cinematographers
Technology within the film industry has advanced greatly over the last century, which has permitted movies and films to have greater stories which are higher quality and have more realism. For example, cinemas have gone from filming in black and white, to having colour. Films have gone from having no sound to having crisp audio. Previously film cameras were large and bulky, and constantly required film refills; nowadays film cameras are portable, do not need to be reloaded and produce high quality imagery.
Budgets for todays movies usually range from $100 to $400 million. The most expensive movie in history was Pirates of the Caribbean: At World's End, which cost $341 million and came out in 2007.
Cheaper cameras such as an iPhone not only makes the film industry more accessible, it allows more talent to join and produce media.
Green screens are a recently addition to the film industry, which allows film producers to make it seem like they are filming in a different place, where in reality they are in the same place the whole time.
Production roles
1. Actors
2. Directors
3. Cinematographers
4. Producers
5. Make-up artists
6. Writers
5. Make-up artists
6. Writers
7. Gaffers
8. Coffee people
9. Editors
10. Sound guys
Marketing
Trailers, TV advertising, Posters, Multi-media schemes, Marketing stunts, Interviews, 'Leaks', Merchandise, Articles, Prosumers.
Adverts in the print media, Interviews with the stars of the film in the print media, Feature articles about the film, Press releases announcing the production of the film.
Marketing
Trailers, TV advertising, Posters, Multi-media schemes, Marketing stunts, Interviews, 'Leaks', Merchandise, Articles, Prosumers.
Adverts in the print media, Interviews with the stars of the film in the print media, Feature articles about the film, Press releases announcing the production of the film.
Above the line marketing is all of the paid for advertisements. Below the line marketing is advertisements that is unpaid for.
How has advertising changed?
P&A stands for prints and advertising. For some films, it accounts for 70% of the budget. In recent years, some films have switched this around, and have had low budgets as a result. However, in recent times certain films have had massive marketing spends, with some spending upwards of $200 million dollars on advertising; almost all of their budget.
There is now less of a distinction between 'above the line' and 'below the line' marketing; recently, the difference between them has faded. An example of this is influencer partnerships, in which influencers promote media content to their audience which was created by media producers, such as film creators. They look organic, but the influencers are forced to put the hashtag '#ad' in their content to let their audience know this is an ad; this is required by UK law.
Barbie
At CinemaCon in 2022, the first big moment for the Barbie movie was when they put out a single image of Barbie in her Corvette. When they did this, it took life without any interference from the creators of the movie; fans became prosumers and began to make content about the Barbie movie on their own, unpaid. This was a form of bread-crumb advertising, where the consumer became prosumer by following the film producers trail of clues and marketing about Barbie; this newfound information about Barbie allowed the prosumer to make memes about the media content to others. By creating the tagline of "if you love Barbie, if you hate Barbie, this movie is for you", the creators of the Barbie movie were inviting anyone to come and watch the movie regardless of what they think of Barbie; they essentially made it clear that everyone was allowed to watch Barbie. By doing this, they were able to amass a large audience for their movie, which drove up its popularity and earnings in the box office. To further boost their popularity, the producers of the Barbie movie made a partnership with Air BNB in an act of synergy in order to let fans speculate on what was to come next. As a result of all of this, Barbie essentially became a movement, where everyone was involved.
Distribution and Exhibition
1. Video-tapes
2. DVD
3. Blu-ray
How has advertising changed?
P&A stands for prints and advertising. For some films, it accounts for 70% of the budget. In recent years, some films have switched this around, and have had low budgets as a result. However, in recent times certain films have had massive marketing spends, with some spending upwards of $200 million dollars on advertising; almost all of their budget.
There is now less of a distinction between 'above the line' and 'below the line' marketing; recently, the difference between them has faded. An example of this is influencer partnerships, in which influencers promote media content to their audience which was created by media producers, such as film creators. They look organic, but the influencers are forced to put the hashtag '#ad' in their content to let their audience know this is an ad; this is required by UK law.
Barbie
At CinemaCon in 2022, the first big moment for the Barbie movie was when they put out a single image of Barbie in her Corvette. When they did this, it took life without any interference from the creators of the movie; fans became prosumers and began to make content about the Barbie movie on their own, unpaid. This was a form of bread-crumb advertising, where the consumer became prosumer by following the film producers trail of clues and marketing about Barbie; this newfound information about Barbie allowed the prosumer to make memes about the media content to others. By creating the tagline of "if you love Barbie, if you hate Barbie, this movie is for you", the creators of the Barbie movie were inviting anyone to come and watch the movie regardless of what they think of Barbie; they essentially made it clear that everyone was allowed to watch Barbie. By doing this, they were able to amass a large audience for their movie, which drove up its popularity and earnings in the box office. To further boost their popularity, the producers of the Barbie movie made a partnership with Air BNB in an act of synergy in order to let fans speculate on what was to come next. As a result of all of this, Barbie essentially became a movement, where everyone was involved.
Distribution and Exhibition
1. Video-tapes
2. DVD
3. Blu-ray
4. Netflix
5. Disney+
Historical and economic context
Cinema does well in times of crisis as it provides an escape to reality for people that need it most. AN example of cinema faring well in hard times is the release of Snow White, which came out during the great depression in America; Snow White was a hit.
Admissions dropped by 76% in the pandemic and cinemas lost more than £1 billion in ticket sales compared to the previous year. Shang-Chi released just after the pandemic ended and it is thought that it kick-started the film industry once more after the pandemic caused it to come to a halt.
How cinema adapted to the pandemic
Film production companies began to release films at the same time in Cinemas and for services accessible at home (Netflix, Prime video, Disney+). This is known as a hybrid release. The earliest case of a hybrid release was when Warner Bros released Wonder Woman 1984 in both Cinemas and its streaming platform HBO Max simultaneously. Streaming services are now on the rise since the pandemic; cinema is now projected to make half the money streaming services do by 2024.
Historical and economic context
Cinema does well in times of crisis as it provides an escape to reality for people that need it most. AN example of cinema faring well in hard times is the release of Snow White, which came out during the great depression in America; Snow White was a hit.
Admissions dropped by 76% in the pandemic and cinemas lost more than £1 billion in ticket sales compared to the previous year. Shang-Chi released just after the pandemic ended and it is thought that it kick-started the film industry once more after the pandemic caused it to come to a halt.
How cinema adapted to the pandemic
Film production companies began to release films at the same time in Cinemas and for services accessible at home (Netflix, Prime video, Disney+). This is known as a hybrid release. The earliest case of a hybrid release was when Warner Bros released Wonder Woman 1984 in both Cinemas and its streaming platform HBO Max simultaneously. Streaming services are now on the rise since the pandemic; cinema is now projected to make half the money streaming services do by 2024.
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