News Context

News Context

Newspapers can use their influence and narratives to promote the ideologies that they stand for to the consumer, to potentially influence them to think the same way that they do.

The newspaper industry is a major employer, making it useful. All newspapers also have to follow legal guidelines to ensure that they do not break the law, making them credible and safe to read. What's more, newspapers shine the truth on certain topics which have been left in the dark. The bad thing about newspapers is that they are often biased, and can create content that adheres to their political ideologies. The content may be shaped by their owners or sponsors, and newspapers are rarely neutral in their views. They can also be rather intrusive. 

Blulmer and Katz theorised that people use media because it gratifies a particular need - they get something from it. This is called the uses and gratifications theory.

Doomscrolling

Doomscrolling is where someone intentionally looks for and reads bad and negative news, and can be addictive. People tend to do this so that they can keep on top of the news and be prepared to act if something bad were to happen (typically, nothing bad actually does happen). They also do it to ensure that their fears thoughts or opinions are correct. Fearmongering from different media sources can feed into the addition of doomscrolling, as it makes the user worried about the topic, and indirectly encourages them to keep reading negative news.

In the UK, news brands reach 47.5 million adults on a daily basis, and the industry will still be worth an estimated £5 billion by 2025. The Sun has the largest print issue reach in the UK, and the Daily Mail has the largest digital audience in the UK.

Question: How are news brands trying to stay relevant when competing with social media platforms? 

Answer: Putting emphasis on the fact that they are: trustworthy, ethical, reliable, professional and follow rules.

The news influences me by sharing facts about a topic that is popular, in such a way that is tailored to their political leaning. For example, if the news comes from a left leaning source, it will appeal to me more, as they will portray the facts to showcase the fact that they lean left, and that the right is bad.

At the end of the two lessons, I am still at the same place on the continuum.



Location: 3R3X+8J3, Bandra Kurla Complex, Bandra East, Mumbai, Maharashtra 400051, India

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