News Context

News Context

Newspapers can use their influence and narratives to promote the ideologies that they stand for to the consumer, to potentially influence them to think the same way that they do.

The newspaper industry is a major employer, making it useful. All newspapers also have to follow legal guidelines to ensure that they do not break the law, making them credible and safe to read. What's more, newspapers shine the truth on certain topics which have been left in the dark. The bad thing about newspapers is that they are often biased, and can create content that adheres to their political ideologies. The content may be shaped by their owners or sponsors, and newspapers are rarely neutral in their views. They can also be rather intrusive. 

Blulmer and Katz theorised that people use media because it gratifies a particular need - they get something from it. This is called the uses and gratifications theory.

Doomscrolling

Doomscrolling is where someone intentionally looks for and reads bad and negative news, and can be addictive. People tend to do this so that they can keep on top of the news and be prepared to act if something bad were to happen (typically, nothing bad actually does happen). They also do it to ensure that their fears thoughts or opinions are correct. Fearmongering from different media sources can feed into the addition of doomscrolling, as it makes the user worried about the topic, and indirectly encourages them to keep reading negative news.

In the UK, news brands reach 47.5 million adults on a daily basis, and the industry will still be worth an estimated £5 billion by 2025. The Sun has the largest print issue reach in the UK, and the Daily Mail has the largest digital audience in the UK.

Question: How are news brands trying to stay relevant when competing with social media platforms? 

Answer: Putting emphasis on the fact that they are: trustworthy, ethical, reliable, professional and follow rules.

The news influences me by sharing facts about a topic that is popular, in such a way that is tailored to their political leaning. For example, if the news comes from a left leaning source, it will appeal to me more, as they will portray the facts to showcase the fact that they lean left, and that the right is bad.

At the end of the two lessons, I am still at the same place on the continuum.



Location: 3R3X+8J3, Bandra Kurla Complex, Bandra East, Mumbai, Maharashtra 400051, India

Comments

Post a Comment

Popular posts from this blog

The MCU - Action, Representation and Shang Chi

The MCU - Action, Representation and Shang Chi MCU: Marvel Cinematic Universe Disney sought to buy Marvel as they had two films in the top 15 in 2008, and were a growing production company. They weren't yet at their prime popularity, meaning that their buy-out price was not as high as it could've been (it was undervalued), which made Disney opportunistic. Iron man, the 2nd highest domestic grossing film in the USA in 2008, was a pillar of the Marvel franchise. In 1998, Sony was given the chance to buy the entire MCU for just $25 million, but instead opted to buy only Spiderman for $7 million, stating that nobody cares about the other Marvel characters.} Nowadays, the whole MCU is worth $22 billion. 7 key facts ● MCU stands for Marvel Cinematic Universe ● Disney bought Marvel for $4 billion ● It is now worth $53 billion ● Copyright between certain Marvel characters are split between different companies ● Spiderman now has games, TV shows etcetera  ● Marvel has its films planned
Read more

BTW

BTW Representations • Older women wore more simple clothing • Some of the younger women wore German traditional dress potentially to make links to the Nazi regime / ideology / authority • The residents appear to wear more simple traditional clothing which contrast with the visitors formal attire • Studio lighting creating 3 point lighting which produces multiple shadows creates a more sinister feel. • Rural setting that is isolated and idyllic • Bright colourful houses • It juxtaposes the reality of the village which is sinister and violent • Linked to Trumpton • They all behave in a similar way reinforcing the idea nobody challenges the ideology • They look to the camera in the waving scene, they know what they are doing and don't care • There are binary positions in the video, the men do all of the manual labour while the women bake and are the sacrifice Camera Work • Works to create a sense of mystery before revealing the reality • Medium shots which then zoom out to leg shot /
Read more

Diversity and The Remake

Diversity and The Remakes The film industry has been accused of lacking diversity, with it being too white, too male, too straight, too American etcetera. Only two women have ever won the Oscar for 'best director'; they are Kathryn Biyelow and Chloe Zhao. Chloe Zhao went on to direct The Eternals. It is certainly the case that for many years the film industry just did what it wanted - because it could. Harvey Weinstein was a director and producer that participated in negative and illegal activities; he committed sexual assault in 2020, and was called out for this by Jennifer Lawrence. Since them, representation and diversity have become huge issues for the film industry and Disney in particular recent years.  #Oscarssowhite was a hashtag that trended online in protest to the fact that there was a lack of diversity and representation within the Oscars, with 91% of award winners being white. To enjoy the film industry, people need to know they are being represented in front of an
Read more