Snow White's Distribution

Snow White's Distribution

Poster

● 90+ minutes is classed as a full length film
● It was Disney's first full length film
● The poster was finished before the film
● Colors are different for characters
● Walt Disney pitched as the man behind Snow White
● While it isn’t a franchise, it is based around a fairy tale
● Repeatable narratives predict profitability, and reduces risk
● Technicolor was used; it wasn't a innovation but was refined
● In 1932, Disney added the color blue to technicolor, and was a insanely difficult process.
● Appeals to mass audience

Key Facts

● 6 million - Box office profits from the opening weekend in America
● 1:23:00 - Film length
● 1 - First feature length animation / First spot on the highest grossing movies (1937) / Walt Disney was the only man to create the film (He was a control freak, and stopped the Snow White voice actor working elsewhere for a whole year)
● 418 million - Box office profits
● 1.5 million - Budget of Snow White
● 1812 - Fairytale release date
● The film was a critical and commercial success; Walt received a special Oscar in 1939 which consisted of a full-size Oscar and 7 mini statuettes

Continuing influence

● Snow White and the seven dwarves is still rated the number one animated film of all time according to the Harper's Bazaar magazine
● It was adapted into the first Disney-produced musical at Radio City Music Hall in the 1940s
● There is still a Snow White's Enchanted Wish Ride at Disneyland
● Screenings for Snow White were sold out months in advance, and there was a resale market for tickets.
● Snow White and the Seven Dwarves was released 8 different time in cinemas, first in 1944 to help raise revenue for the Disney Studio during the World War II period.

Home media force

1. Laser Disc

2. Ultra HD

3. Vinyl

4. Disney+

5. VHS

6. Blu-ray

7. CD

8. DVD

By re-releasing it 8 times, you are maximising profit. Over 25 songs were made for the film, but the majority of them were cut. A special red vinyl of the Snow White soundtrack was released for its 85th anniversary.

Disney context

A.

● The Walt Disney Company is an American multinational mass media conglomerate founded on the 16th of October, 1923 by the Disney brothers, Walt and Roy under the name Disney Brothers Cartoon Studio.
● It quickly established itself as a leader in the American animation industry before diversifying into television, live-action-film production and theme parks.
● In recent years, the Disney corporation has invested significantly in online media and its Disney+ streaming service is very quickly gaining traction.
● Disney's organizational structure helps to facilitate synergies throughout the corporations full suite of global operations.
● It has seemingly been designed in a way that promotes cooperation and collaboration between very distinct and in certain cases almost wholly independent divisions.
● Disney's structure capitalizes on the competencies of its various divisions, an approach that influences managers to coordinate strategies for growth.

B.

● Disney utilizes a decentralized cooperative multidivisional organizational structure. This focuses on different business types and is common in diversified companies that have a wide breadth of operations.
● The company does not operate in unison, there are multiple subunits and child companies that comes under the Disney umbrella.
● Bob Iger sits at the top of Disney's organizational chart, he is then followed by a long list of chairmen and executives who have their own business segments to manage.
● There are three main elements to Disney's huge corporate structure: Business segments and divisions, centralized functional group, geographical divisions.

They use the big hits to cover the costs of their failures. A majority of their new released don't do well and fail; for example, their new movie for their 100th anniversary titled 'Wish' only make £2.4 million in it's first week, and didn't beat #1 and #2.

DVD release pattern

Disney artificially locked up their films in the Disney Vault in order to keep demand and prices high. This is no longer the case, as now they have introduced Disney+, which makes every film available 24/7 at a fixed price. Disney+ is a good representation of vertical integration as they have removed the need to have middle men. By launching the service in the middle of the pandemic, the popularity of it skyrocketed as everyone was stuck inside their homes and were bored; their boredom could be cured by the content on Disney+. This also made it so it yielded a large amount of profit, making it a huge success for Disney. Because of inflation and the cost of living crisis in the UK, a loss of subscriptions to streaming services have been reported across the board as less people can afford them.