Film Industry Question

Film Industry Question

Model Question

"Explain how new digital technologies have affected the film industry."

Digital technology has changed dramatically from the release of Snow White in 1937 to Shang Chi in 2021. From the early days in Hollywood, film producers have always aspired to be on the cutting edge of technology in film production. Some of the landmark moments in advances in technology include groundbreaking special effect, reliance on CGI, use of colour and even the use of AI. The use of CGI has enabled world class, high budget productions such as the CGI heavy Lord of the Rings, and the popular Avengers franchise. However, it has often led to a reliance on CGI at the expense of physical film sets, which has led to some actors feeling isolated. Famously, in The Hobbit production, Ian McKellen broke down in teats after filming all his scenes alone in a green screen. Likewise, the Sag-Aftra writers union recently went on strike to protest against AI taking over their jobs. Snow White is a groundbreaking example of how film producers use technology. Disney helped pioneer the use of technicolour rotoscoping and multiplane cameras. It was additionally the first feature length animation, pushing boundaries of the medium. Similarly, Shang Chi was also on the cutting edges  of CGI, while not groundbreaking. Disney leveraged their position as a global conglomerate to outsource Weta Digital, a New Zealand-based special effects company. Their use of the abundant sets in Australia allowed them to strike a balance between CGI and physical, authentic sets.

Technology in production - SW, groundbreaking, technicolour, rotoscoping, multiplane. Shang Chi, weta workshop, CGI, IMAX.
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Streaming tech - effects distribution

Shang Chi - weta workshop, Australia big built sets, for the final scene.

The first part of this should mirror the second.


Location: North Sentinel Island, Andaman and Nicobar Islands

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