Magazines
Magazines
The total market reach of magazines in 2023 was 72% of the UK, which translates to 39.1 million people. Of those 39.1 million, 37% read print, and 59% read digitally. To go further into the digital audience, 13% used computer, 50% used smartphones and 7% used tablets.
1. The Big Issue is a newspaper based in London which offers disadvantaged (homeless, low income) individuals the opportunity to earn a good base of income; it helps them move forwards in life.
2. The Big Issue was set up by John Bird and Gordon Roddick in September 1991. It was inspired by Street News, a newspaper sold by homeless people in New York, and was made to counteract the surfacing problem of homelessness in London.
3. It was first published in 1991 by Dennis publishing.
4. It's circulation is 57,059 as of 2022, and is published in 10 countries. (UK, Australia, Ireland, Japan,
South Africa, South Korea, Namibia, Kenya, Taiwan, Malawi.)
5. The Big Issue is financed by vendor sales.
6. The Big Issue differs from other newspapers/magazines as it offers the homeless an opportunity to earn a legitimate income by selling the Big Issue.
7. It's content can be seen as inspiring to some and extremely helpful to others, as it essentially gives the homeless a second chance in life.
8. The Big Issue can be bought from local vendors and online. (£4 from vendors, £4 plus shipping online.)
9. It's ethos is socially and ethically aware, and it's ideology is to help the socially excluded re-integrate into society. It's slogan is 'A hand up, not a hand out', which reinforces the idea that it is a social enterprise and not a charity.
10. It's circulation has declined between 2007-2011, and was relaunched in 2012 with an increased focus on campaigning and political journalism.
Covid-19 questions
1. Providing over £1.3 of direct financial support, reducing the increase of housing debt during the pandemic and likelihood eviction.
2. Over the past year they have continued to place their vendors at the heart of their work. For the first time in 30 years, The Big Issue could not be sold, removing the financial safety net forcing them to quickly adjust and adapt how they work.
Big Issue further
The Big Issue Magazine undergoes complete redesign to mark 30 years of publication - The Big Issue
“Unfortunately, streets up and down the UK are unlikely to return to how they were pre-pandemic. Changing lifestyle and work patterns mean that city centres will be emptier, making sales for vendors far tougher. As we looked to return following lockdown last year, we realised we had to change and rebuild to serve our vendors more, to help them earn in more varied ways, and to also work for those who may have been our readers." - Paul Cheal, Group CEO of The Big Issue.
The Big Issue is unusual in that its front cover does not follow house style faithfully as other mainstream magazines do.
Masthead changes top left, top middle and even top right and changes colour, size and style.
It is generally uncluttered, and mostly features one person.
Magazines Archive - The Big Issue
72% of Big Issue readers are ABC1. 43% of readers are AB.
Messages and values (Big Issue)
Editorial content is often critical of big business and banking.
Champions the political cause, and role of the individual within society.
Often focuses on personal and social issues in their representations of celebrities.
Front covers tend to convey more left wing political beliefs in their representations.
The Big Issue wants to offer a voice to those who don't get heard in the mainstream media.
The Big Issues target mission is to dismantle poverty and fight for social inclusion.
They have campaigned on issues such as anti-globalisation, high energy bills and living wage.
Big Issue representation
The Big Issue vendor is being represented as happy and humble; she appears to be content with what she does and happy to be around her dog.
She could appear on the front cover of The Big Issue to show to their audience that anyone can have a voice, and that you don't need to look good, have a well-paying occupation and a successful life.
This links to the values of The Big Issue as it showcases the fact that anyone from any financial situation can make it big in life and earn a good and honest wage.
The Big Issue reflects celebrity culture by often featuring a celebrity positively as the main focus of the cover or in their cover lines as something that will appeal to audiences. It is assumed the audience will recognize the people featured and their significance.
Social inequalities are often reflected in the representations.
Negatives
The Big Issue privileges a white male perspective owing to an under-representation of people of cover and women on covers.
Ethic minorities and women are represented positively when they are featured.
The Big Issue challenges stereotypes in its representation of excluded groups in society, for example, featuring homeless people and The Big Issue vendors.
Front Cover
Magazines are usually printed on high quality paper, and are stapled or bound. They are published less frequently by newspapers, and are categorised by theme or topic.
Front covers are important as it indicates who the magazine is for, and indicates the type of magazine it is. It displays a clear sense of branding, and usually has a very clear house style.
The total market reach of magazines in 2023 was 72% of the UK, which translates to 39.1 million people. Of those 39.1 million, 37% read print, and 59% read digitally. To go further into the digital audience, 13% used computer, 50% used smartphones and 7% used tablets.
1. The Big Issue is a newspaper based in London which offers disadvantaged (homeless, low income) individuals the opportunity to earn a good base of income; it helps them move forwards in life.
2. The Big Issue was set up by John Bird and Gordon Roddick in September 1991. It was inspired by Street News, a newspaper sold by homeless people in New York, and was made to counteract the surfacing problem of homelessness in London.
3. It was first published in 1991 by Dennis publishing.
4. It's circulation is 57,059 as of 2022, and is published in 10 countries. (UK, Australia, Ireland, Japan,
South Africa, South Korea, Namibia, Kenya, Taiwan, Malawi.)
5. The Big Issue is financed by vendor sales.
6. The Big Issue differs from other newspapers/magazines as it offers the homeless an opportunity to earn a legitimate income by selling the Big Issue.
7. It's content can be seen as inspiring to some and extremely helpful to others, as it essentially gives the homeless a second chance in life.
8. The Big Issue can be bought from local vendors and online. (£4 from vendors, £4 plus shipping online.)
9. It's ethos is socially and ethically aware, and it's ideology is to help the socially excluded re-integrate into society. It's slogan is 'A hand up, not a hand out', which reinforces the idea that it is a social enterprise and not a charity.
10. It's circulation has declined between 2007-2011, and was relaunched in 2012 with an increased focus on campaigning and political journalism.
Covid-19 questions
1. Providing over £1.3 of direct financial support, reducing the increase of housing debt during the pandemic and likelihood eviction.
2. Over the past year they have continued to place their vendors at the heart of their work. For the first time in 30 years, The Big Issue could not be sold, removing the financial safety net forcing them to quickly adjust and adapt how they work.
Big Issue further
The Big Issue Magazine undergoes complete redesign to mark 30 years of publication - The Big Issue
“Unfortunately, streets up and down the UK are unlikely to return to how they were pre-pandemic. Changing lifestyle and work patterns mean that city centres will be emptier, making sales for vendors far tougher. As we looked to return following lockdown last year, we realised we had to change and rebuild to serve our vendors more, to help them earn in more varied ways, and to also work for those who may have been our readers." - Paul Cheal, Group CEO of The Big Issue.
The Big Issue is unusual in that its front cover does not follow house style faithfully as other mainstream magazines do.
Masthead changes top left, top middle and even top right and changes colour, size and style.
It is generally uncluttered, and mostly features one person.
Magazines Archive - The Big Issue
72% of Big Issue readers are ABC1. 43% of readers are AB.
Messages and values (Big Issue)
Editorial content is often critical of big business and banking.
Champions the political cause, and role of the individual within society.
Often focuses on personal and social issues in their representations of celebrities.
Front covers tend to convey more left wing political beliefs in their representations.
The Big Issue wants to offer a voice to those who don't get heard in the mainstream media.
The Big Issues target mission is to dismantle poverty and fight for social inclusion.
They have campaigned on issues such as anti-globalisation, high energy bills and living wage.
Big Issue representation
The Big Issue vendor is being represented as happy and humble; she appears to be content with what she does and happy to be around her dog.
She could appear on the front cover of The Big Issue to show to their audience that anyone can have a voice, and that you don't need to look good, have a well-paying occupation and a successful life.
This links to the values of The Big Issue as it showcases the fact that anyone from any financial situation can make it big in life and earn a good and honest wage.
The Big Issue reflects celebrity culture by often featuring a celebrity positively as the main focus of the cover or in their cover lines as something that will appeal to audiences. It is assumed the audience will recognize the people featured and their significance.
Social inequalities are often reflected in the representations.
Negatives
The Big Issue privileges a white male perspective owing to an under-representation of people of cover and women on covers.
Ethic minorities and women are represented positively when they are featured.
The Big Issue challenges stereotypes in its representation of excluded groups in society, for example, featuring homeless people and The Big Issue vendors.
Front Cover
Magazines are usually printed on high quality paper, and are stapled or bound. They are published less frequently by newspapers, and are categorised by theme or topic.
Front covers are important as it indicates who the magazine is for, and indicates the type of magazine it is. It displays a clear sense of branding, and usually has a very clear house style.
The masthead takes up the majority of the front cover and is used to show to the reader what the magazine is about, and the brand that has published it.
The main image also takes up a very large amount of the front cover, and once more shows to the reader what the magazine is about.
The front cover represents a Big Issue street vendor as positive. The monochrome photo suggests importance and glossy aesthetic.
The main image also takes up a very large amount of the front cover, and once more shows to the reader what the magazine is about.
The front cover represents a Big Issue street vendor as positive. The monochrome photo suggests importance and glossy aesthetic.
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