Does Radio 1 deserve PSB funding?
Does Radio 1 deserve PSB funding?
Deserves funding
Radio 1's focus on live music, such as the 'Live Lounge', provides a vital, cultural experience of listening to live music from a range of artists, including a focus on British stars, as per the BBC's remit to enrich audiences lives and 'promote interest, engagement and participation in cultural activity among new audiences'.
Plays a wide range of popular music from the charts and from a young committee. By doing this, the tastes of the target audience are reflected.
Songs are played from A-lists, B-lists, C-lists and Brit-lists. Songs from A-list are the most popular, with songs from C-list being more diverse. Brit-list songs have a British focus.
The BBC has technological convergence, a PSB value.
It is only 40p per day, and isn't a huge cost in comparison to other taxes imposed on British citizens.
The BBC horizontally integrated by getting large deals with stars, in convergence with TV and radio.
Scrap the fee
The low cultural status of youth culture and popular music which makes it harder still for the breakfast show to prove it is meeting its public service obligations.
The money that the BBC's audience spends on TV licenses can be better spent on services such as the NHS, the police, etc.
The cost of living crisis makes TV license fee costs too high, too expensive and not worth it at all.
There are many alternatives to the forms of media that the BBC provides, for no cost at all.
The BBC and the forms of media it provides are not essential and are not required to be used for every day life.
Radio 1, at times, does not either inform, educate or entertain. This is negative, as PSB's such as the BBC are required to do this.
Radio 1's committee are biased, and may have the same music taste. This can lead to repetition within the music that is played on Radio 1.
Radio 1 is targeting a demographic that isn't listening to radio as much due to an onset of streaming services.
Radio 1 has poor value proposition.
If Radio 1 were to be sold, about £500,000,000 could be made.
Greg James earns £394,000 per year.
Occasionally, hard news is inappropriate.
The UK radio market is currently suffering from "stunted growth" because the stations have an unfair competitive advantage.
The BBC has been accused of nepotism.
The BBC's funding model is outdated.
The TV licence is a scapegoat.
Instead of listening to radio, people have opted to use digital services such as Spotify as it is easier to use and is better value for money.
In the past, TV licences have paid for Infastructure, but nowadays this is not the case.
Radio is a pluralistic form of media, as there are several ways to access it from several different platforms.
The BBC has a competitive advantage over their competition, and freeze them out. From this, local radio stations have gone out of business.
Younger viewers consume media differently to older viewers.
The BBC raises the standards for other broadcasters by constantly producing high-quality content.
There is a tension between Conservative political beliefs and right-wing economics; they are also pro- competition.
They share viewers, not shareholders.
The Sun, a right-leaning newspaper, suggests that the BBC are worse off thanks to their low viewing figures, stating that bosses were ‘left reeling’. They were also beaten by Heart Radio for the first time ever. They say that while the BBCs viewing figures were down, many other of the BBCs competitors viewing figures were up. Radio 1 lost around 2 million viewers with Radio 2, 3, 4, 5 live and 6 music having viewers drops of 10% respectively.
The Guardian mainly focuses on the ability of Greg James to entertain an audience thanks to things like his charisma. He is very relaxed on air and relatable, and as a result he appeals to the audience of Radio 1. They suggest that radio talks to people and TV talks at people; radio is more personal.
OFCOM Values
1. Impartial news and information - Through synergy with BBC news, websites and journalists, they provide breaks in the music / hosting to deliver impartial news.
2. Educative - There is a lack of depth covering social issues, but Radio 1 does put on documentaries that are very informative.
3. High quality, distinctive programmes - The BBC has several high-quality and distinctive programmes that are all well made and have a lot of though put into them; the quality of their content is high. Radio 1, however, does not always feature high-quality and distinctive content, but feature high-quality presenters and staff.
4. Reflecting and serving all communities across Britain - The BBC is able to represent all communities by featuring celebrities and other significant people from a range of different backgrounds to create diversity. All communities are reflected with respect, and are never shown in a negative light. Radio 1 does not follow this however, and choose not to represent a large range of communities in Britain.
5. Supporting creative industries - The BBC is currently freezing out their competition due to their 40%+ share of the radio industry in the UK; they are a monopoly. It does, however, raise the bar for smaller radio stations / companies.
"Explain why popular music radio programmes struggle to gain recognition as Public Service Broadcasting."
Perhaps the biggest challenge facing the breakfast show is how to hold onto young, digitally native listeners who are increasingly moving online, preferring their own playlists to radio output.
The low cultural status of youth culture and popular music which makes it harder still for the breakfast show to prove it is meeting its public service obligations. The host of the Radio 1 breakfast show, Greg James, is now getting too old and is no longer in the target audience of the programme, so to remain relevant the BBC may think about replacing him as he doesn't appeal to those that are listening in. A-list, B-list and C-list allows the BBC to say that is includes a large range of music in their programme.
As a PSB, the BBC has an obligation to promote and fund digital technologies. The BBC promotes their programmes on social media, to make it more popular, and it allows a wider audience to access their content.
The convergence opportunities that come from being part of the BBC mean that they are able to have a large number of famous celebrities on their programmes. By doing this, there is a greater appeal to the audience and the viewer figures will raise as a result; it makes the programme worth watching.
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