Music Videos

Music Videos

Purpose

Music videos are made for a number of reasons such as:

● Giving the song a meaning
● Offering an experience to the listener
● Earning the artist revenue
● Providing entertainment
● Allowing the artist to express themselves
● Presenting the artists' background
● Generating interest
● Creating a wider audience
● Reinforcing brand and star image

Music videos are aided by digital convergence and the rapid advancement of technology in recent years.

Star Theory

Richard Dyer states that celebrities are mere commodities created by larger corporations to target a niche audience.

Editing techniques






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