BTW

BTW

Representations

• Older women wore more simple clothing
• Some of the younger women wore German traditional dress potentially to make links to the Nazi regime / ideology / authority
• The residents appear to wear more simple traditional clothing which contrast with the visitors formal attire
• Studio lighting creating 3 point lighting which produces multiple shadows creates a more sinister feel.
• Rural setting that is isolated and idyllic
• Bright colourful houses
• It juxtaposes the reality of the village which is sinister and violent
• Linked to Trumpton
• They all behave in a similar way reinforcing the idea nobody challenges the ideology
• They look to the camera in the waving scene, they know what they are doing and don't care
• There are binary positions in the video, the men do all of the manual labour while the women bake and are the sacrifice


Camera Work

• Works to create a sense of mystery before revealing the reality
• Medium shots which then zoom out to leg shot / wide angle revealing women are being treated badly
• Camera work being used to show the unity of the community
• Pans out at the end of the video allowing the audience to see the waving, happy community and the burning outsider
• Establishing sot of the village, shows the community waiting for the visitor
• High and low angle shots help to reveal the sinister actions taking place in the community

Editing

• At the start of the video there is a tracking shot which shows the arrival of the outsider who is being watched by a villager, creating an uneasy tone to the video
• Fade to black which helps construct narrative
• Eyeline matches used specifically for the visitor, showing what he is feeling
• The audience get to see what he sees and are shocked like him

Explain how media language in music videos incorporate viewpoints and ideologies.

Industry

Royalties - Every time a song is played the artist gets a % cut
              - Spotify Royalties (4 cents per 10 streams) - nothing lol
              - Music videos - nothing
              - Music video - Spotify the album - concert (tickets, merch, mooolah $$$$)
              - Sharable music videos due to technological convergence. 

Example 1

Too narrative - they are explaining the music video and what happens only

Lacking media language

No macro paragraph

Example 2

too narrative, lacking media language

5

Plan

Paragraph 1: Explain how music videos use media language to incorporate ideas
                   - Created to earn fans, to gain revenue
                   - Reinforce their brand image / ideology
                   - Richard Dyer - star theory - idea that artists are a commodity

Paragraph 2: buuuuuuuuuuuuuuuuuurrrrrnnnnnnn the wiiiiiiiiiiiiiiiitch 
                   - Idyllic and isolated community
                   - They do not care what others thing about their actions
                   - Fear of the outsider (immigrant)
                   - Shares their discontent with right-wing government and their mishandling of                                      immigrants
                   - Camera shot pans out at the end to show community waving, symbolizes that they                            think their actions are normal
                   - Shows mistreatment of women and sexual inequality, by showcasing women being                            used for sacrifices and doing the hard work within the community
                   - Messages shared to make the audience relate to their ideologies, and share their                              message (and song) around (making them more moolah)
                   - Bird at start symbolizes peace and tranquility, contradicting the actions of the                                    community (shows not everything is as it seems)
                   - Mayor patting inspector on back shows a shift of power, and shows that the                                      community is slowly manipulating and taking control of the outsider (immigrant)


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