Print gobbledygook
Question 3
"Explain how cultural contexts influence the ways audiences interact with print and/or online news."
How does the UK consume news
The audience demands it
Online news allows for more interaction
"What has happened in our culture in the last 30 years that may have influenced how we interact with print and online newspapers?"
Thanks to recent digital advancements and convergence, we are now able to become prosumers instead of consumers, and can make content or share our options with others about certain print and online newspapers. An example of this is comment sections on online newspapers, in which people can write about their opinions on the newspapers itself, and share them with others that may or may not agree.
People now have shorter attention spans due to advancement of technology, and as a result interact with print and online newspapers more, as they constantly want a stream of news.
Faster internet means that people no longer need to dial up.
Environmental awareness has led to many people avoiding the purchase of newspapers or paper based media.
Shelter Advert
Shelter Advert What does a charity advert need to do? ● Needs to be clear about what they stand for (goals, expectations) ● Needs a clear motive for their work ● To create a response in their audience ● Make the audience want to take action ● Inform their audience as to how they can help ● Inform their audience that the problem is ● Offer facts and statistics about the problem Joe Torres Advert The Joe Torres advert is good as it is clear about what it stands for and what it wants to prevent, and goes a good job in creating an impactful response in their audience; they want to help out to solve the problem being shown. It tells the audience how they can help by listing the charities logo so that the audience know who to donate to. What's more, it lists some detailed statistics about the problem, further making the audience want to take action. Shelter Advert (2011) The advert is aimed at those that have the luxury of having a place to live in, without the fear of falling into a hou...
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