Theorist Notes

Theorist Notes

Bandura - Media Effects

Theorist summary: Believed that children would copy the behavior of the Bobo Doll experiment. He also believed that media could influence people's judgement and conduct witch hunts.

Applied to LFTVD: This theory draws attention to the effect that the TV has on its audience. If an audience repeatedly watches aggressive behavior, they will reciprocate this.

Applied to case studies: The representation of stereotypes, especially with Barb's 'nerdy' clothes and personality, may influence audiences to associate the traits of Barb's character with real-life norms.

Lupin uses fight scenes stereotypically found in action thrillers that may influence audiences. According to Banduras theory, this may influence audiences to show more violent/aggressive behavior.

Evaluation: May apply to a wide range of media products, including LFTVDs. Draws attention to the need to investigate the direct effects on individuals who consume LFTVDs.

Gerbner - Media Effects

Theorist summary: Cultivation theory, in which media generally tends to repeat representations of people or groups of people and the effect is has on an audience that builds up over time. Cultivation reinforces mainstream values which are dominant ideologies. Mean world syndrome; if you get repeated representations of violence, you are going to start to believe you are living in a mean, cruel world.

Applied to LFTVD: Gerbner believe these representations cultivate or grow audiences ideas and perceptions. Mostly applies to strongly dlivered newspaper messages that are consistent across newspapers.

Applied to case studies: Stranger Things has taken snippets from the other 80s movies and tv shows such as ET. These representations of the 80s have been repeated. We all have a clear image of what the 80s was like, even though none of us experience it firsthand.

Gerbners theory links in well with lupin as the old media and newspapers would usually portray African and black people in a negative shade. Omar Sy showed that if the media portrays a certain group like that, they will rebel and act that way.

Evaluation: Critics argue that the theory does not take into account the personal experiences of viewers. There could be others factors that could have contributed to the perceptions of viewers.

Jenkins - Media Effects

Theorist summary: Audiences now actively participate in fan culture by creating online communities of fans, producing new creative forms, collaborating to solve problems and discussing whatever the media text is. Media texts create fans of the products/brand who are devoted followers who actively engage with the products to construct their own meanings and interpretations beyond the original message.

Applied to LFTVD: The consumer watching can take a part of the show and make their own piece of content about it, that can be shared to others through a fan site such as Reddit. The optimistic view of the power of consumers may underestimate the power of the oligarchy of media conglomerates to shape and control TV content.

Applied to case studies: Jenkin's theory applies to Stranger Things with the consumers becoming prosumers due to the way they shape their own meanings of the messages given to them by the show. Social media and the internet in general has helped the fans interact with the producers, actors and writers directly.

Jenkin's theory can apply to Lupin as it was released during the Pandemic, and gained a lot of popularity online amassing 76,000,000 viewers in its first month. 

Evaluation:

Shirky - Media Effects

Theorist summary: Modern audiences are no longer passive, and expect a level of interaction. Audiences are now speaking back to producers. This has led to filtering happening after publishing and a breakdown in the previously established hierarchy where audiences wait for producers at the top to send their messages down. All of this has been made possible by platforms such as Twitter and YouTube.

Applied to LFTVD: Audiences of a LFTVD are not as interactive as compared to news because of the binge release model. Comments and shares demonstrate the value of LFTVD to audiences by sharing their thoughts and opinions.

Applied to case studies: #justiveforBarb, in which the audience created a whole movement on recognition of a side characters murder/death. Edits and fanpages have been made, an example of which is Stranger_Thingz, which have been made as a result of conventionally attractive characters.

Long form TV dramas limit the ways in which audiences are able to interact with the producers as they do not have built in comments on platforms like Netflix. Audiences still find a way to interact through reviews and memes on other sites.

Evaluation: Draws attention to the way audiences for LFTVDs can provide value for each other by using websites to offer comments, parodies, merchandise and so forth. Does not apply to broadcast television.

Comments

Post a Comment

Popular posts from this blog

The MCU - Action, Representation and Shang Chi

The MCU - Action, Representation and Shang Chi MCU: Marvel Cinematic Universe Disney sought to buy Marvel as they had two films in the top 15 in 2008, and were a growing production company. They weren't yet at their prime popularity, meaning that their buy-out price was not as high as it could've been (it was undervalued), which made Disney opportunistic. Iron man, the 2nd highest domestic grossing film in the USA in 2008, was a pillar of the Marvel franchise. In 1998, Sony was given the chance to buy the entire MCU for just $25 million, but instead opted to buy only Spiderman for $7 million, stating that nobody cares about the other Marvel characters.} Nowadays, the whole MCU is worth $22 billion. 7 key facts ● MCU stands for Marvel Cinematic Universe ● Disney bought Marvel for $4 billion ● It is now worth $53 billion ● Copyright between certain Marvel characters are split between different companies ● Spiderman now has games, TV shows etcetera  ● Marvel has its films planned
Read more

BTW

BTW Representations • Older women wore more simple clothing • Some of the younger women wore German traditional dress potentially to make links to the Nazi regime / ideology / authority • The residents appear to wear more simple traditional clothing which contrast with the visitors formal attire • Studio lighting creating 3 point lighting which produces multiple shadows creates a more sinister feel. • Rural setting that is isolated and idyllic • Bright colourful houses • It juxtaposes the reality of the village which is sinister and violent • Linked to Trumpton • They all behave in a similar way reinforcing the idea nobody challenges the ideology • They look to the camera in the waving scene, they know what they are doing and don't care • There are binary positions in the video, the men do all of the manual labour while the women bake and are the sacrifice Camera Work • Works to create a sense of mystery before revealing the reality • Medium shots which then zoom out to leg shot /
Read more

Diversity and The Remake

Diversity and The Remakes The film industry has been accused of lacking diversity, with it being too white, too male, too straight, too American etcetera. Only two women have ever won the Oscar for 'best director'; they are Kathryn Biyelow and Chloe Zhao. Chloe Zhao went on to direct The Eternals. It is certainly the case that for many years the film industry just did what it wanted - because it could. Harvey Weinstein was a director and producer that participated in negative and illegal activities; he committed sexual assault in 2020, and was called out for this by Jennifer Lawrence. Since them, representation and diversity have become huge issues for the film industry and Disney in particular recent years.  #Oscarssowhite was a hashtag that trended online in protest to the fact that there was a lack of diversity and representation within the Oscars, with 91% of award winners being white. To enjoy the film industry, people need to know they are being represented in front of an
Read more