Heaven tomfoolery

Heaven tomfoolery

Shots

• Emile Sande's first solo single, made her the biggest artist for next few years
• Shots of people who are financially excluded/homeless, shows her relation to them and makes the music video appeal to a wider audience
• Creates socially conscious star image, show she offers represented to these often marginalized groups
• Sings and performs music video in the streets, Bethnal Green, connection to her roots and shows reality of living in London
• Challenges gender stereotypes
• Lighting is low-contrast in opening scene, gives otherworldly feel
• Use of handheld camera gives natural and immersive effect

Editing

• Smooth yet energetic cuts - maintains rhythmic pace
• Seamless transitions - movement feels organic
• Slow motion & natural flow - moments appear slowed down to add to dreamlike atmosphere
• Handheld & documentary style footage - makes it seem the audience is following Sande personally

"Explain how the combination of media language elements convey values, attitudes and beliefs. Refer to Emelie Sande's 'Heaven'."

• Editing, camera work, mise-en-scene
• Representation; who is being represented and how?
• What is Emelie Sande sharing through what is represented in her video?

Media language creates representations which conveys views and beliefs

Key shots

Who is being represented, how are they being represented, how is media language used to construct these representations, what views and beliefs are being shared?

25 seconds in

Shots of financially excluded/homeless, young and old, and sex workers in Bethnal Green, represented as lonely and destitute; they are all marginalized and vulnerable groups. Establisher and close-up shots used to show their emotions and demonstrate how lonely and vulnerable they are; they are sad and cannot be ignored. Presents the reality of living in London and subverts hyperreal expectations.

Old - Sad and lonely, bad finances, close-up used to show his emotions
Young - No place in society, typical clothes for a young man
Homeless - Side angle, close-up shot used to show his emotions and the state he is in

This adds to her star image that she is socially conscious of the issues regarding homelessness and diversity within communities. Sande wants us to see, acknowledge and sympathies with her community. She creates a bond between herself and her community, and makes it clear she is one of them. Cross-cutting editing adds to this.

2:18 - 2:42

3:39 - End

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