Plan

Plan

Medium shot of child sat on stairs

- Representation of age, ethnicity
- Shows that black people are prejudiced and live in hardship, as seen by the poor quality of housing
- Shows hardships associated with age and ethnicity; the child is too young to help himself
- EMILE SANDE IS SOCIALLY CONCIOUS, creating star image (bang!)

Shot of Emile Sande performing on streets of Bethnal Green

- Shows Emile Sande is connected to her roots
- Shows she is socially conscious, wants to acknowledge the low income area she comes from
- Offers representations to those living in Bethnal Green
- Shows imperfection of Emile Sande and that she is SOCIALLY CONCIOUS

High angle shot of woman sat on kerb

- Representation of age, gender
- Shows that young people struggle to live in low income areas such as Bethnal Green
- Sat on kerb, suggests she has nowhere to go to and young people can't help themselves (x2)
- Emotions show she is unhappy, and unsure of what comes next
- Shows Emile Sande is SOCIALLY CONCIOUS

Advert Plan

Ideology and viewpoints created

- Suggests that Moet & Chandon is for both genders, as seen by the man and woman drinking it
- Women are objectified as seen by her suggestive sexual pose on the bed, and the men beside her, further suggesting that women are expected to date with men
- 'Every girl needs a few loyal subjects' conforms to stereotype that women must date men in every scenario, or are expected to
- 'Be fabulous' suggests that women MUST drink champagne to be the best they can be