LFTVD Q3 Genre Feedback

LFTVD Q3 Genre Feedback

Genre relevance

Different genres attract specific, niche audiences

Netflix homepage organized by genre

Genre brings codes & conventions together

Allows advertising presence - tells audience about the show

(Neale), producers rely on audiences wanting to see different genres; genre hybridity

Other factors

Quality of show affects success of show; dependent on reviews

Reviews; below the line word of mouth

Budget of the show impacts its quality (NO)

Marketing allows LFTVDs to be advertised to a wider audience - more people interested

(Hesmondhalgh), repeated narratives such as using popular actors (Omar Sy, Winoda Ryder)

Netflix algorithm gives audiences personalized shows

Netflix Originals are more relevant than genre!!!!

Using evaluative language

While genre is still relevant to the success of LFTVDs, the quality of them is a far more important factor to their success. This is because the quality of LFTVDs shape how well audiences perceive them which ultimately has in impact on how many people watch the show, dictating their success. An example of the quality of LFTVDs dictating their success is seen through Stranger Things, which was well received by its audience, thanks to the reviews it got and the budget it had, which is a factor affecting quality. As Stranger Things was a Netflix Original (a scheme which Netflix invested $17bn into) it had a large budget which therefore enabled it to be high-quality, allowing its audience to perceive the show well, making it a success.





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