question 4 stuff

q4

question 1 - 12 minutes
question 2 - 20 minutes
question 3 - 12 minutes
question 4 - 12 minutes

theorists

curran + seaton - power and media industries

we live in a cultural capitalist society - this effects how media industries are owned and run.

fewer people own large chunks of media industries - what we see, read and hear lack other opinions.

the theorists argue that the internet does not challenge this as nationalism and state censorship.

livingstone + lunt - regulation

regulation is a set of rules. different media is regulated by different bodies, such as the bbfc regulating films and pegi regulating games.

regulating should be in public interest - protects audience from harmful and dangerous influences

adults should be offered choice, regulators need to find a balance between protection and choice

technological convergence and online media has made regulation incredibly hard. it is easy to bypass age restrictions. ofcom and tv regulators cannot regulate streaming services.

regulation - very attachable to news

hesmondhalgh - cultural industries

media industries follow a capitalist pattern of concentration and integration.

concentration - ownership of industries tend to be in the hands of fewer, powerful people

integration - horizontal integration to eliminate competition. vertical integration to reduce risk and increase efficiency.

success is difficult to predict. producers rely on repeated narratives that cover the cost of failures. reduced risk.

risk - not very attachable to news

question 4 example

audiences are no longer the audience and are now prosumers

audience shares opinion in comments section

audience shares opinion online through social media

they are not passive and actively engage with the content themselves, now creating their own content from it


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