News Lesson
News Lesson Question 3 will be a question on how contexts impact production/distribution/circulation and consumption in the newspaper industry using examples from the two case studies. Contexts Macro - The ownership of UK newspapers is considered to be an oligopoly, due to the fact that three companies (DMGT, Reach PLC, News Corporation) own 80% of the UK newspaper market. The job of the press is to be the fourth estate, meaning that it must hold powerful institutions including politicians to account; they must reflect what is going on behind closed doors. The Leveson inquiry occurred as a result of the phone hacking scandal and investigated the practices of the British press. Economic - The newspaper industry is in decline, and faces increase competition from online news and how to monetise it in a digital age. Print revenues are falling and internet platforms monopolise the profits from online advertising. They have had to invest and adapt to compete with changing expectations of aud...