Media Blog

Shelter advert Colour scheme: The saturated colour palette of the adverts and lack of colour is used to convey sadness and urgency to the audience, so that they are able to connect with and give aid to the people shown in them. Along with this, it creates seriousness to show that homelessness is a serious problem and needs to be addressed immediately. Particular faces: The faces are those of homeless people who were photographed for the advert in order to show the impact homelessness has on someone. The range of gender and ethnicity between them demonstrates that homelessness is a problem anyone can face. Close-ups: The close-ups of the actors show their emotions which act to make the audience sympathise for them and realise the reality that homeless people face. Just like the colour scheme, this can entice them to give aid and donate to Shelter. Font position: The font has been placed over the faces of the actors so that the audience is forced to read both the message and the emotions...

Adverts: Round Two Facts • The personal care industry is worth $520 billion, rising to $900 billion by 2030. • Dove is present in 150 countries, and established in 1950. It is part of a market dominated by Johnson & Johnson and Aveeno. • It distinguishes itself by promoting real beauty as part of a campaign launched in 2004 to challenge traditional stereotypes. • Enlisted politer prize winners to photograph mums and their kids for 3 days. • Shared the reality for mums and what they have to go through each day. • Dove competes with J&J but focused on mothers, not babies. Article summary • Dove created a positive brand image which subverted expectations and boosted sales • Positive association for women helped create unity between them • Dove is committed to creating a world where beauty is a source of confidence, not anxiety • Dove wants to improve the self-esteem of their customers, changes ideas of "beauty" • Social media campaign and hashtag allows women to unite an...

Heaven analysis homework 2:18 - 2:42 In this timeframe age, ethnicity and gender are all being represented, through the child on the stairs, the man in the house, and the woman at the doorstep. Through the shot of the child on the stairs, Emile Sande represents youth and potentially immigrants, and the life that they live which reflects the reality of living in Bethnal Green. In the shot, the child has a sad expression which creates the representation that the youth are not given freedom and are forced to grow up without opportunities or help. Furthermore, the shot type of a medium shot allows us to see the emotions on the child's face and his surroundings, in which it can be inferred that he is living and spending his childhood in poverty, through the gloomy colour palette used in the shot. This representation shows that Emile Sande is socially conscious. Through the shot of the man in the house, Emile Sande once again represents youth and the fact that they have little money to l...

Todorov - Question 4 Practice Application to Lupin Assane is a poor janitor working in the Louvre, getting low pay, living in a poor estate. The audience assumes that he is marginalized as an immigrant, and does not subvert the expectations of them at this stage. During the disruption, Assane visits the loan sharks to figure out how to steal Antionette's necklace. In the chain of events, Assane's character is revealed to the audience to be smart, wise and cunning, changing the equilibrium as the audiences expectations are now shifted, by him participating in a heist for the necklace. In the new equilibrium, Assane is now the Gentleman thief and is no longer a poor janitor. Theory may not apply, as it is revealed at the end of the episode that Assane has been the Gentleman thief the whole time; this can be seen through intertextual references to Le Blanc's Lupin book.  The theory can be seen to not apply, as throughout the episode white liberals look down on Assane be...

Heaven tomfoolery Shots • Emile Sande's first solo single, made her the biggest artist for next few years • Shots of people who are financially excluded/homeless, shows her relation to them and makes the music video appeal to a wider audience • Creates socially conscious star image, show she offers represented to these often marginalized groups • Sings and performs music video in the streets, Bethnal Green, connection to her roots and shows reality of living in London • Challenges gender stereotypes • Lighting is low-contrast in opening scene, gives otherworldly feel • Use of handheld camera gives natural and immersive effect Editing • Smooth yet energetic cuts - maintains rhythmic pace • Seamless transitions - movement feels organic • Slow motion & natural flow - moments appear slowed down to add to dreamlike atmosphere • Handheld & documentary style footage - makes it seem the audience is following Sande personally "Explain how the combination of media language eleme...