Media Blog

Newspaper Revision Practice task • Prince Harry - Charles II • The Mirror = Left-Leaning • The Mirror represents Harry as being treated unfairly, which can make the audience of The Mirror sympathies with him, and have a negative view of Charles II • This is done through media language, such as the secondary image of Prince Harry and the sub headline. • This may have been done as The Mirror is not conservative - they want to challenge norms in the UK, allowing them to construct negative views of the monarchy/royal family • (The monarchy has been in England for EONS) Other facts • Rupert Murdoch and Lord Rothermere own 52.2% of UK news • This can lead to less opinions and representations being constructed, as their ideology will be reflected in the news • (Curran & Seaton's theory on power in industries!!!) • Bad news & negativity is always rated above positive stories • News outlets are very competitive about breaking news - exclusivity • The bigger impact a story has, ...

Nintendo Switch 2 Direct • Released via Nintendo Direct, as part of the Nintendo YouTube channel. • Launches with Mario Kart: World, an exclusive game. • Mario Kart is the most popular franchise created by Nintendo. • C button allows players to see the screens & voice of other Switch users. • Removes need to go to Discord; vertical integration. • Switch 2 Camera introduced, invites players to play with other Switch users. • Switch 2 releases on June 5th, offers Mario Kart: World bundle. • No price offered on the trailer, Nintendo looks to build hype for the console so that when the price is released players will be more enticed to buy it. • UK price £396, Nintendo setting new prices of videogames at £80; Nintendo are receiving backlash for this.

LFTVD Q3 Genre Feedback Genre relevance Different genres attract specific, niche audiences Netflix homepage organized by genre Genre brings codes & conventions together Allows advertising presence - tells audience about the show (Neale), producers rely on audiences wanting to see different genres; genre hybridity Other factors Quality of show affects success of show; dependent on reviews Reviews; below the line word of mouth Budget of the show impacts its quality (NO) Marketing allows LFTVDs to be advertised to a wider audience - more people interested (Hesmondhalgh), repeated narratives such as using popular actors (Omar Sy, Winoda Ryder) Netflix algorithm gives audiences personalized shows Netflix Originals are more relevant than genre!!!! Using evaluative language While genre is still relevant to the success of LFTVDs, the quality of them is a far more important factor to their success. This is because the quality of LFTVDs shape how well audiences perceive them which ultimately...

Plan Medium shot of child sat on stairs - Representation of age, ethnicity - Shows that black people are prejudiced and live in hardship, as seen by the poor quality of housing - Shows hardships associated with age and ethnicity; the child is too young to help himself - EMILE SANDE IS SOCIALLY CONCIOUS, creating star image (bang!) Shot of Emile Sande performing on streets of Bethnal Green - Shows Emile Sande is connected to her roots - Shows she is socially conscious, wants to acknowledge the low income area she comes from - Offers representations to those living in Bethnal Green - Shows imperfection of Emile Sande and that she is SOCIALLY CONCIOUS High angle shot of woman sat on kerb - Representation of age, gender - Shows that young people struggle to live in low income areas such as Bethnal Green - Sat on kerb, suggests she has nowhere to go to and young people can't help themselves (x2) - Emotions show she is unhappy, and unsure of what comes next - Shows Emile Sande is SOCIALL...

Shelter advert Colour scheme: The saturated colour palette of the adverts and lack of colour is used to convey sadness and urgency to the audience, so that they are able to connect with and give aid to the people shown in them. Along with this, it creates seriousness to show that homelessness is a serious problem and needs to be addressed immediately. Particular faces: The faces are those of homeless people who were photographed for the advert in order to show the impact homelessness has on someone. The range of gender and ethnicity between them demonstrates that homelessness is a problem anyone can face. Close-ups: The close-ups of the actors show their emotions which act to make the audience sympathise for them and realise the reality that homeless people face. Just like the colour scheme, this can entice them to give aid and donate to Shelter. Font position: The font has been placed over the faces of the actors so that the audience is forced to read both the message and the emotions...

Adverts: Round Two Facts • The personal care industry is worth $520 billion, rising to $900 billion by 2030. • Dove is present in 150 countries, and established in 1950. It is part of a market dominated by Johnson & Johnson and Aveeno. • It distinguishes itself by promoting real beauty as part of a campaign launched in 2004 to challenge traditional stereotypes. • Enlisted politer prize winners to photograph mums and their kids for 3 days. • Shared the reality for mums and what they have to go through each day. • Dove competes with J&J but focused on mothers, not babies. Article summary • Dove created a positive brand image which subverted expectations and boosted sales • Positive association for women helped create unity between them • Dove is committed to creating a world where beauty is a source of confidence, not anxiety • Dove wants to improve the self-esteem of their customers, changes ideas of "beauty" • Social media campaign and hashtag allows women to unite an...