Media Blog

q4 question 1 - 12 minutes question 2 - 20 minutes question 3 - 12 minutes question 4 - 12 minutes theorists curran + seaton - power and media industries we live in a cultural capitalist society - this effects how media industries are owned and run. fewer people own large chunks of media industries - what we see, read and hear lack other opinions. the theorists argue that the internet does not challenge this as nationalism and state censorship. livingstone + lunt - regulation regulation is a set of rules. different media is regulated by different bodies, such as the bbfc regulating films and pegi regulating games. regulating should be in public interest - protects audience from harmful and dangerous influences adults should be offered choice, regulators need to find a balance between protection and choice technological convergence and online media has made regulation incredibly hard. it is easy to bypass age restrictions. ofcom and tv regulators cannot regulate streaming services. regu

Theorist Notes Bandura - Media Effects Theorist summary: Believed that children would copy the behavior of the Bobo Doll experiment. He also believed that media could influence people's judgement and conduct witch hunts. Applied to LFTVD: This theory draws attention to the effect that the TV has on its audience. If an audience repeatedly watches aggressive behavior, they will reciprocate this. Applied to case studies: The representation of stereotypes, especially with Barb's 'nerdy' clothes and personality, may influence audiences to associate the traits of Barb's character with real-life norms. Lupin uses fight scenes stereotypically found in action thrillers that may influence audiences. According to Banduras theory, this may influence audiences to show more violent/aggressive behavior. Evaluation:  May apply to a wide range of media products, including LFTVDs. Draws attention to the need to investigate the direct effects on individuals who consume LFTVDs. Gerb

Print gobbledygook Question 3 "Explain how cultural contexts influence the ways audiences interact with print and/or online news." How does the UK consume news The audience demands it Online news allows for more interaction "What has happened in our culture in the last 30 years that may have influenced how we interact with print and online newspapers?" Thanks to recent digital advancements and convergence, we are now able to become prosumers instead of consumers, and can make content or share our options with others about certain print and online newspapers. An example of this is comment sections on online newspapers, in which people can write about their opinions on the newspapers itself, and share them with others that may or may not agree. People now have shorter attention spans due to advancement of technology, and as a result interact with print and online newspapers more, as they constantly want a stream of news. Faster internet means that people no longer nee