Media Blog

Adverts: Round Two Facts • The personal care industry is worth $520 billion, rising to $900 billion by 2030. • Dove is present in 150 countries, and established in 1950. It is part of a market dominated by Johnson & Johnson and Aveeno. • It distinguishes itself by promoting real beauty as part of a campaign launched in 2004 to challenge traditional stereotypes. • Enlisted politer prize winners to photograph mums and their kids for 3 days. • Shared the reality for mums and what they have to go through each day. • Dove competes with J&J but focused on mothers, not babies. Article summary • Dove created a positive brand image which subverted expectations and boosted sales • Positive association for women helped create unity between them • Dove is committed to creating a world where beauty is a source of confidence, not anxiety • Dove wants to improve the self-esteem of their customers, changes ideas of "beauty" • Social media campaign and hashtag allows women to unite an...

Heaven analysis homework 2:18 - 2:42 In this timeframe age, ethnicity and gender are all being represented, through the child on the stairs, the man in the house, and the woman at the doorstep. Through the shot of the child on the stairs, Emile Sande represents youth and potentially immigrants, and the life that they live which reflects the reality of living in Bethnal Green. In the shot, the child has a sad expression which creates the representation that the youth are not given freedom and are forced to grow up without opportunities or help. Furthermore, the shot type of a medium shot allows us to see the emotions on the child's face and his surroundings, in which it can be inferred that he is living and spending his childhood in poverty, through the gloomy colour palette used in the shot. This representation shows that Emile Sande is socially conscious. Through the shot of the man in the house, Emile Sande once again represents youth and the fact that they have little money to l...

Todorov - Question 4 Practice Application to Lupin Assane is a poor janitor working in the Louvre, getting low pay, living in a poor estate. The audience assumes that he is marginalized as an immigrant, and does not subvert the expectations of them at this stage. During the disruption, Assane visits the loan sharks to figure out how to steal Antionette's necklace. In the chain of events, Assane's character is revealed to the audience to be smart, wise and cunning, changing the equilibrium as the audiences expectations are now shifted, by him participating in a heist for the necklace. In the new equilibrium, Assane is now the Gentleman thief and is no longer a poor janitor. Theory may not apply, as it is revealed at the end of the episode that Assane has been the Gentleman thief the whole time; this can be seen through intertextual references to Le Blanc's Lupin book.  The theory can be seen to not apply, as throughout the episode white liberals look down on Assane be...

Heaven tomfoolery Shots • Emile Sande's first solo single, made her the biggest artist for next few years • Shots of people who are financially excluded/homeless, shows her relation to them and makes the music video appeal to a wider audience • Creates socially conscious star image, show she offers represented to these often marginalized groups • Sings and performs music video in the streets, Bethnal Green, connection to her roots and shows reality of living in London • Challenges gender stereotypes • Lighting is low-contrast in opening scene, gives otherworldly feel • Use of handheld camera gives natural and immersive effect Editing • Smooth yet energetic cuts - maintains rhythmic pace • Seamless transitions - movement feels organic • Slow motion & natural flow - moments appear slowed down to add to dreamlike atmosphere • Handheld & documentary style footage - makes it seem the audience is following Sande personally "Explain how the combination of media language eleme...

Task 2 - Burn The Witch stuff References • References to trumpton style & the Wickerman  • 'Jobes' on tomato boxes, represents idyllic culture • Dangers of mob mentality • Pressure to conform to the norm & fear of the outsiders • Critique of increased populism within western politics • Critique of western society's response to the migrant crisis. 1. B, as it represents the mobs fear out the outsider and intention to preserve tradition by banding together and burning the visitor 2. H, depicts the visitor and the mayor together in the town center, showing that the mayor & town may expect him to conform to their ideals 5/3/25 Xenophobia - The community fears the outsider and subjects them to prejudice, as seen by the fact they attempt to burn the visitor inside of the wickerman. Nationalism - The community wants to preserve and promote their own idyllic ideology and disregards the opinions of the outsider. (Critique of western society's response to the migrant ...

CRAIL Lupin C - Represents the rise of the far-right in France (La Penne) and the harsh treatment of immigrants and foreigners within the country. R - Represents immigrants to be mistreated by white upper-classes (the Pellegrini's) but subverts stereotypes with Assane's character.  A - Audience consists of teenagers and adults who are likely to follow stereotypes that they see in society allowing them to be subverted within the show to get their attention through Assane's character,  international due to audience options. I - Lupin is produced by Gaumont Television, a French production company, and became the most watched foreign language show on Netflix, preceding Squid Games. L - Choices include Assane walking to the impoverished estate with steel barbed fences to represent a low income and mistreated area within France. Stranger Things C - Created in 2016 during the period where Trump came to power, set in 80s during the Reagan administration which mirrored the ideas of ...

Netflix and Stranger Things Industry Netflix 2025 • Communicating that Netflix is for all audiences with a variety of genres, juxtaposing shows (Squid Game to Love is blind). • Netflix putting focus onto Netflix Originals, show exclusivity to target audiences, and allows them to control distribution of shows. • Netflix coming up with new ideas to keep the platform 'fresh' with revamp of shows such as Happy Gilmore 2. Pricing • Netflix is facing increased competition due to other streaming companies such as Disney+, Amazon Prime and Paramount+.  • Netflix have recently changed their payment plans, introducing 'standard with ads' from £5.99 per month, 'standard' from £12.99 per month, and 'premium' from £18.99 per month. • New plan targets different demographics. • Netflix strict on password sharing to get around paying for another plan, hurts their sales. Production and Distribution • Produced by 21 Laps • Original Netflix series, so paid for them and dis...