Media Blog

LFTVD Question 4 Revision Gerbner - Cultivation Argues that regulation is important. The idea that repeated and prolonged messages in media products allows audiences to construct their own views and beliefs around them. The more people watch TV, the more likely they are to have a negative view of the world - this is known as 'mean world syndrome'. This is most of the messages shown on TV are negative, such as global conflicts, tariffs, etc. People that consume a lot of TV content are likely to have similar views - mainstreaming. Stranger Things: Idea that the government is hiding things from the people and abusing their authority, as shown by the references to MKUltra & the lab. Ideas of gender are conflicting, with some showing women to be domestic, and some showing women to subvert typical stereotypes. Ideas that children are not safe. Lupin: Idea that the rise of the far-right is negative, and that immigrants are mistreated and considered less powerful in society than wh...

More newspaper revision Halls theory of representation The media uses stereotypes to reduce people down to simplified characteristics which audiences can identify Stereotypes result from inequality in power, where people from hegemonic groups want to remain powerful and keep lower classes from getting power. This hegemonic group is typically rich, white, heterosexual men. They have lack of experience with the groups that they stereotype. Analyze the different social and cultural representations in Source A and B. Apply Hall’s theory of representation in your answer. - Introduce the theory and apply it to news - Paragraph on Source A, what is being represented and how does this demonstrate the theory?   - Written, technical and symbolic codes, how do they construct these representations - Paragraph on Source B, what is being represented and how does this demonstrate the theory?   - Written, technical and symbolic codes, how do they construct these representation...

Newspaper Revision Practice task • Prince Harry - Charles II • The Mirror = Left-Leaning • The Mirror represents Harry as being treated unfairly, which can make the audience of The Mirror sympathies with him, and have a negative view of Charles II • This is done through media language, such as the secondary image of Prince Harry and the sub headline. • This may have been done as The Mirror is not conservative - they want to challenge norms in the UK, allowing them to construct negative views of the monarchy/royal family • (The monarchy has been in England for EONS) Other facts • Rupert Murdoch and Lord Rothermere own 52.2% of UK news • This can lead to less opinions and representations being constructed, as their ideology will be reflected in the news • (Curran & Seaton's theory on power in industries!!!) • Bad news & negativity is always rated above positive stories • News outlets are very competitive about breaking news - exclusivity • The bigger impact a story has, ...

Nintendo Switch 2 Direct • Released via Nintendo Direct, as part of the Nintendo YouTube channel. • Launches with Mario Kart: World, an exclusive game. • Mario Kart is the most popular franchise created by Nintendo. • C button allows players to see the screens & voice of other Switch users. • Removes need to go to Discord; vertical integration. • Switch 2 Camera introduced, invites players to play with other Switch users. • Switch 2 releases on June 5th, offers Mario Kart: World bundle. • No price offered on the trailer, Nintendo looks to build hype for the console so that when the price is released players will be more enticed to buy it. • UK price £396, Nintendo setting new prices of videogames at £80; Nintendo are receiving backlash for this.

LFTVD Q3 Genre Feedback Genre relevance Different genres attract specific, niche audiences Netflix homepage organized by genre Genre brings codes & conventions together Allows advertising presence - tells audience about the show (Neale), producers rely on audiences wanting to see different genres; genre hybridity Other factors Quality of show affects success of show; dependent on reviews Reviews; below the line word of mouth Budget of the show impacts its quality (NO) Marketing allows LFTVDs to be advertised to a wider audience - more people interested (Hesmondhalgh), repeated narratives such as using popular actors (Omar Sy, Winoda Ryder) Netflix algorithm gives audiences personalized shows Netflix Originals are more relevant than genre!!!! Using evaluative language While genre is still relevant to the success of LFTVDs, the quality of them is a far more important factor to their success. This is because the quality of LFTVDs shape how well audiences perceive them which ultimately...

Plan Medium shot of child sat on stairs - Representation of age, ethnicity - Shows that black people are prejudiced and live in hardship, as seen by the poor quality of housing - Shows hardships associated with age and ethnicity; the child is too young to help himself - EMILE SANDE IS SOCIALLY CONCIOUS, creating star image (bang!) Shot of Emile Sande performing on streets of Bethnal Green - Shows Emile Sande is connected to her roots - Shows she is socially conscious, wants to acknowledge the low income area she comes from - Offers representations to those living in Bethnal Green - Shows imperfection of Emile Sande and that she is SOCIALLY CONCIOUS High angle shot of woman sat on kerb - Representation of age, gender - Shows that young people struggle to live in low income areas such as Bethnal Green - Sat on kerb, suggests she has nowhere to go to and young people can't help themselves (x2) - Emotions show she is unhappy, and unsure of what comes next - Shows Emile Sande is SOCIALL...

Shelter advert Colour scheme: The saturated colour palette of the adverts and lack of colour is used to convey sadness and urgency to the audience, so that they are able to connect with and give aid to the people shown in them. Along with this, it creates seriousness to show that homelessness is a serious problem and needs to be addressed immediately. Particular faces: The faces are those of homeless people who were photographed for the advert in order to show the impact homelessness has on someone. The range of gender and ethnicity between them demonstrates that homelessness is a problem anyone can face. Close-ups: The close-ups of the actors show their emotions which act to make the audience sympathise for them and realise the reality that homeless people face. Just like the colour scheme, this can entice them to give aid and donate to Shelter. Font position: The font has been placed over the faces of the actors so that the audience is forced to read both the message and the emotions...

Adverts: Round Two Facts • The personal care industry is worth $520 billion, rising to $900 billion by 2030. • Dove is present in 150 countries, and established in 1950. It is part of a market dominated by Johnson & Johnson and Aveeno. • It distinguishes itself by promoting real beauty as part of a campaign launched in 2004 to challenge traditional stereotypes. • Enlisted politer prize winners to photograph mums and their kids for 3 days. • Shared the reality for mums and what they have to go through each day. • Dove competes with J&J but focused on mothers, not babies. Article summary • Dove created a positive brand image which subverted expectations and boosted sales • Positive association for women helped create unity between them • Dove is committed to creating a world where beauty is a source of confidence, not anxiety • Dove wants to improve the self-esteem of their customers, changes ideas of "beauty" • Social media campaign and hashtag allows women to unite an...

Heaven analysis homework 2:18 - 2:42 In this timeframe age, ethnicity and gender are all being represented, through the child on the stairs, the man in the house, and the woman at the doorstep. Through the shot of the child on the stairs, Emile Sande represents youth and potentially immigrants, and the life that they live which reflects the reality of living in Bethnal Green. In the shot, the child has a sad expression which creates the representation that the youth are not given freedom and are forced to grow up without opportunities or help. Furthermore, the shot type of a medium shot allows us to see the emotions on the child's face and his surroundings, in which it can be inferred that he is living and spending his childhood in poverty, through the gloomy colour palette used in the shot. This representation shows that Emile Sande is socially conscious. Through the shot of the man in the house, Emile Sande once again represents youth and the fact that they have little money to l...

Todorov - Question 4 Practice Application to Lupin Assane is a poor janitor working in the Louvre, getting low pay, living in a poor estate. The audience assumes that he is marginalized as an immigrant, and does not subvert the expectations of them at this stage. During the disruption, Assane visits the loan sharks to figure out how to steal Antionette's necklace. In the chain of events, Assane's character is revealed to the audience to be smart, wise and cunning, changing the equilibrium as the audiences expectations are now shifted, by him participating in a heist for the necklace. In the new equilibrium, Assane is now the Gentleman thief and is no longer a poor janitor. Theory may not apply, as it is revealed at the end of the episode that Assane has been the Gentleman thief the whole time; this can be seen through intertextual references to Le Blanc's Lupin book.  The theory can be seen to not apply, as throughout the episode white liberals look down on Assane be...

Heaven tomfoolery Shots • Emile Sande's first solo single, made her the biggest artist for next few years • Shots of people who are financially excluded/homeless, shows her relation to them and makes the music video appeal to a wider audience • Creates socially conscious star image, show she offers represented to these often marginalized groups • Sings and performs music video in the streets, Bethnal Green, connection to her roots and shows reality of living in London • Challenges gender stereotypes • Lighting is low-contrast in opening scene, gives otherworldly feel • Use of handheld camera gives natural and immersive effect Editing • Smooth yet energetic cuts - maintains rhythmic pace • Seamless transitions - movement feels organic • Slow motion & natural flow - moments appear slowed down to add to dreamlike atmosphere • Handheld & documentary style footage - makes it seem the audience is following Sande personally "Explain how the combination of media language eleme...

Task 2 - Burn The Witch stuff References • References to trumpton style & the Wickerman  • 'Jobes' on tomato boxes, represents idyllic culture • Dangers of mob mentality • Pressure to conform to the norm & fear of the outsiders • Critique of increased populism within western politics • Critique of western society's response to the migrant crisis. 1. B, as it represents the mobs fear out the outsider and intention to preserve tradition by banding together and burning the visitor 2. H, depicts the visitor and the mayor together in the town center, showing that the mayor & town may expect him to conform to their ideals 5/3/25 Xenophobia - The community fears the outsider and subjects them to prejudice, as seen by the fact they attempt to burn the visitor inside of the wickerman. Nationalism - The community wants to preserve and promote their own idyllic ideology and disregards the opinions of the outsider. (Critique of western society's response to the migrant ...

CRAIL Lupin C - Represents the rise of the far-right in France (La Penne) and the harsh treatment of immigrants and foreigners within the country. R - Represents immigrants to be mistreated by white upper-classes (the Pellegrini's) but subverts stereotypes with Assane's character.  A - Audience consists of teenagers and adults who are likely to follow stereotypes that they see in society allowing them to be subverted within the show to get their attention through Assane's character,  international due to audience options. I - Lupin is produced by Gaumont Television, a French production company, and became the most watched foreign language show on Netflix, preceding Squid Games. L - Choices include Assane walking to the impoverished estate with steel barbed fences to represent a low income and mistreated area within France. Stranger Things C - Created in 2016 during the period where Trump came to power, set in 80s during the Reagan administration which mirrored the ideas of ...

Netflix and Stranger Things Industry Netflix 2025 • Communicating that Netflix is for all audiences with a variety of genres, juxtaposing shows (Squid Game to Love is blind). • Netflix putting focus onto Netflix Originals, show exclusivity to target audiences, and allows them to control distribution of shows. • Netflix coming up with new ideas to keep the platform 'fresh' with revamp of shows such as Happy Gilmore 2. Pricing • Netflix is facing increased competition due to other streaming companies such as Disney+, Amazon Prime and Paramount+.  • Netflix have recently changed their payment plans, introducing 'standard with ads' from £5.99 per month, 'standard' from £12.99 per month, and 'premium' from £18.99 per month. • New plan targets different demographics. • Netflix strict on password sharing to get around paying for another plan, hurts their sales. Production and Distribution • Produced by 21 Laps • Original Netflix series, so paid for them and dis...

Big Issue: The Return • The Big Issue will typically talk about economic topics • It is sold by people who are homeless, and gives them a 'hand up', not a hand out • The house style on the Big Issue varies little between front covers • Often talks about sensational, celebrity news • Politically minded, talks about social issues too • Challenges anyone wo potentially opposes what they stand for and who they stand for • Targets those who are financially and socially excluded • Typically available on the streets, some available instore • Launched to support those who are or were homeless (no fixed abode) • Strong main images Front cover talks about economic topics, in this case 'loan-sharks', which are people that put others at a disadvantage financially (The people that are targeted by TBI.) Representation of those that are excluded financially, showing that BI cares about these people and praises those that try and help them by tackling financial issues. This links to th...

News Lesson Question 3 will be a question on how contexts impact production/distribution/circulation and consumption in the newspaper industry using examples from the two case studies. Contexts Macro - The ownership of UK newspapers is considered to be an oligopoly, due to the fact that three companies (DMGT, Reach PLC, News Corporation) own 80% of the UK newspaper market. The job of the press is to be the fourth estate, meaning that it must hold powerful institutions including politicians to account; they must reflect what is going on behind closed doors. The Leveson inquiry occurred as a result of the phone hacking scandal and investigated the practices of the British press. Economic - The newspaper industry is in decline, and faces increase competition from online news and how to monetise it in a digital age. Print revenues are falling and internet platforms monopolise the profits from online advertising. They have had to invest and adapt to compete with changing expectations of aud...

LFTVD Trial Exam Preparation – Q3 Audiences 1. Teens, people who grew up in the 80s to allow ST to provide a sense of nostalgia. Use of hybrid-genre, relating to Neale's theory of repetition. Targets younger generation. 2. Lupin has an audience of French adults through its nature of the crime/mystery genre, which is popular with this age group. It was released during the pandemic when everyone was stuck at home due to lockdown, meaning that the show had a wider audience than anticipated. The show will be more appealing to those who are young and more socially conscious. It appeals more to French nationals due to the fact that Omar Sy was casted to plan the main role, Assane Diop, who is from Senegal which used to be a colony of France. The audience of the show is international due to the fact that dubs and subtitles are offered to fit the language of the region it is being played in. 3. Stranger Things offers intertextual references to Suburbian/Spielbergian America and 80s classic...

q4 question 1 - 12 minutes question 2 - 20 minutes question 3 - 12 minutes question 4 - 12 minutes theorists curran + seaton - power and media industries we live in a cultural capitalist society - this effects how media industries are owned and run. fewer people own large chunks of media industries - what we see, read and hear lack other opinions. the theorists argue that the internet does not challenge this as nationalism and state censorship. livingstone + lunt - regulation regulation is a set of rules. different media is regulated by different bodies, such as the bbfc regulating films and pegi regulating games. regulating should be in public interest - protects audience from harmful and dangerous influences adults should be offered choice, regulators need to find a balance between protection and choice technological convergence and online media has made regulation incredibly hard. it is easy to bypass age restrictions. ofcom and tv regulators cannot regulate streaming services. regu...

Theorist Notes Bandura - Media Effects Theorist summary: Believed that children would copy the behavior of the Bobo Doll experiment. He also believed that media could influence people's judgement and conduct witch hunts. Applied to LFTVD: This theory draws attention to the effect that the TV has on its audience. If an audience repeatedly watches aggressive behavior, they will reciprocate this. Applied to case studies: The representation of stereotypes, especially with Barb's 'nerdy' clothes and personality, may influence audiences to associate the traits of Barb's character with real-life norms. Lupin uses fight scenes stereotypically found in action thrillers that may influence audiences. According to Banduras theory, this may influence audiences to show more violent/aggressive behavior. Evaluation:  May apply to a wide range of media products, including LFTVDs. Draws attention to the need to investigate the direct effects on individuals who consume LFTVDs. Gerb...

Print gobbledygook Question 3 "Explain how cultural contexts influence the ways audiences interact with print and/or online news." How does the UK consume news The audience demands it Online news allows for more interaction "What has happened in our culture in the last 30 years that may have influenced how we interact with print and online newspapers?" Thanks to recent digital advancements and convergence, we are now able to become prosumers instead of consumers, and can make content or share our options with others about certain print and online newspapers. An example of this is comment sections on online newspapers, in which people can write about their opinions on the newspapers itself, and share them with others that may or may not agree. People now have shorter attention spans due to advancement of technology, and as a result interact with print and online newspapers more, as they constantly want a stream of news. Faster internet means that people no longer nee...